Norwich Union to Aviva
Aviva Group Plc
Norwich Union announced their holding company name change from CGNU to Aviva back in 2002 as a first step to growing their brand worldwide. The new corporate identity embodied all that was loved with the existing Norwich Union identity, with a strong vision for a global future.
A comprehensive implementation strategy has ensured the brand’s prominence in the global insurance market in a transformation taking almost 10 years. Aviva is the sixth-largest insurer in the world, with over 43 million customers in 21 countries.